Sports Marketing Manager

Your future company

For our client, a globally recognised company and one of the world’s most distinctive brands, known for pushing boundaries across sports, culture and marketing, we are looking for an experienced Sports Marketing Manager!

The role is responsible for developing and managing the organisation’s long-term athlete marketing programme in Poland. The successful candidate will build and develop the local athlete portfolio from identifying new talent, through negotiating and managing partnerships, to creating engaging marketing projects and activations involving athletes.

This is a role for someone who connects the worlds of sports, marketing and talent management - someone with a strong understanding of the sports ecosystem, an established network among athletes and their managers, and the ability to recognise both the sporting and commercial potential of emerging talent.

Requirements

• Hands-on experience working directly with athletes and/ or their managers, with a strong understanding of the sports ecosystem.
• Professional experience in sports marketing, athlete management, talent management, sponsorship or brand activation.
• Established network within the sports community, including athletes, agents, managers, coaches, clubs, federations and other key stakeholders.
• Proven experience in building, managing and negotiating athlete-brand partnerships.
• Broad knowledge and genuine interest in different sports disciplines, including the ability to identify and engage emerging talent beyond mainstream sports.
• Experience in delivering sports-related marketing activations, events and projects.
• Strong relationship-building, communication and negotiation skills, with a natural ability to connect with people and build trusted, long-term relationships.
• Ability to work effectively in a fast-paced, dynamic environment, manage multiple priorities and make decisions under time pressure.
• Experience in project and/ or team management, with the ability to coordinate multiple stakeholders and initiatives.
• Fluent English, both written and spoken.

Responsibilities

• Building and developing the athlete portfolio: identifying new talent, assessing their sporting and marketing potential, and developing long-term partnerships with athletes.
• Athlete management & relations: establishing and maintaining relationships with athletes and their managers, negotiating partnership terms and building long-term, trusted relationships.
• Sports marketing & activation: developing and coordinating marketing, event and content projects involving athletes, as well as leveraging the organisation’s global athlete portfolio in local market activities.
• Talent scouting: continuously monitoring the sports landscape to identify emerging talent and exploring new disciplines, communities and less traditional areas of sport.
• Building and maintaining a strong network: developing relationships with athletes, agents and managers, coaches, clubs, federations, experts and other key stakeholders across the sports ecosystem.
• Developing individual partnerships: tailoring partnership models to individual athletes, their potential, goals and profiles, while ensuring strong alignment with the organisation’s values.
• International collaboration: leveraging the organisation’s global network and expertise and working with international teams to share best practices and deliver athlete-related projects.
• Budget and business development - planning and managing the athlete marketing budget, developing new projects and identifying innovative opportunities to leverage sports and talent in marketing activities.
• Project and team management: coordinating multiple initiatives simultaneously and managing or collaborating with teams involved in project delivery.

The offer

• A high-impact role shaping and developing the organisation’s athlete portfolio and long-term athlete marketing strategy.
• Creative freedom to develop innovative projects at the intersection of sport, culture and marketing.
• Direct exposure to exceptional sporting talent and the chance to build meaningful, long-term relationships with athletes and their representatives.
• The freedom to explore new sports, communities and emerging talent and turn fresh ideas into impactful initiatives.
• A dynamic, globally recognised organisation where bold, non-standard ideas are encouraged and can reach an international audience.
• A strong connection to the local sports community, combined with collaboration across international teams and access to a global network.