International Marketing Manager

International Marketing Manager Automotive Aftermarket | North America & International Markets Location: Warsaw | On-site

For our Client, an international company operating in the automotive aftermarket sector, we are looking for an experienced International Marketing Manager to take a key role in developing the company’s presence across international markets, with a strong focus on North America. This is an opportunity for a commercially minded, hands-on marketer who combines brand and product marketing expertise with strong digital capabilities and understands how marketing can directly support lead generation, customer engagement and sales growth. The role is based in Warsaw and requires regular on-site presence.

Your new role You will take ownership of marketing activities for international markets, with approximately 80% of the current focus on North America.

Your key responsibilities will include

• developing and executing marketing plans supporting brand awareness, lead generation and business growth
• managing integrated marketing campaigns across digital, social media, video and trade channels
• translating technical product features into compelling customer benefits and commercial selling points
• supporting product launches and developing product marketing concepts and materials
• working closely with sales, distributors and business partners to ensure marketing effectively supports the lead-to-customer conversion process
• driving digital marketing activities across Google, SEO/SEM, YouTube and social media
• setting direction and KPIs for e-commerce and retail marketing activities
• developing content and campaigns relevant to distributors, workshops, technicians and end customers
• coordinating external agencies and international marketing resources while remaining accountable for execution quality and results
• using performance data and market insights to continuously optimise marketing activities
• leveraging AI tools to improve market research, content development, campaign planning and day-to-day marketing effectiveness

This is a hands-on role. You will shape priorities and strategy, but you should also be comfortable getting close to execution, analysing campaign performance and ensuring that initiatives are delivered effectively.

We are looking for candidates who bring

• approximately 8+ years of marketing experience, ideally within the automotive aftermarket
• experience in automotive parts, lubricants, batteries, automotive chemicals, tools, car-care or other relevant aftermarket product categories
• strong product marketing capabilities and experience marketing technical products
• practical knowledge of digital and performance marketing, including Google, SEO/SEM, social media and video
• understanding of e-commerce and retail marketing, including online customer journeys and conversion
• experience working closely with sales, distributors or channel partners
• a strong commercial mindset and ability to connect marketing activities with measurable business outcomes
• experience working across international markets
• excellent English, enabling direct cooperation with international stakeholders
• confidence working with agencies and cross-functional teams while maintaining ownership of results
• practical familiarity with AI tools used in modern marketing

Previous experience with the North American market will be a strong advantage, but we are also open to exceptional automotive aftermarket marketers with broader international experience. Most importantly, we are looking for someone who is proactive, commercially driven and hands-on, rather than focused solely on high-level strategy.

Our Client offers

• a key international marketing role with significant ownership and business visibility
• the opportunity to directly influence the development of the company’s presence in North America and other international markets
• cooperation with international Sales and Marketing teams
• an annual performance-related bonus
• private medical care
• sports benefits
• all necessary tools and equipment

If you have experience in automotive aftermarket marketing and are looking for an international role where you can combine strategy with real execution and commercial impact, we would be happy to hear from you. Please apply with your CV to discuss the opportunity in more detail. We kindly inform that we will contact selected candidates.

Hays Poland sp. z o.o. is an employment agency registered in a registry kept by Marshal of the Mazowieckie Voivodeship under the number 361.

#1201908 - Justyna Chmielewska