Go-To-Market Lead Germany

Go-To-Market Lead Germany - WaterSense

About WaterSense

WaterSense builds autonomous, floating water-quality monitoring stations and the WaterMap data platform. We are building the largest network of water-monitoring stations in Europe.

• 80+ deployments across Poland, Germany, Austria and Switzerland
• Customers include the waterworks of Rzeszów, Kraków, Płock, city environment offices in Wrocław and Warsaw, and major industrial and pharma players
• International references: Hamburg (DE), Kitzbühel (AT), Lake Lugano (CH)
• James Dyson Award winner for our electrochemical sensor technology
• Pre-seed round closed; next rounds planned

The role

You will open and scale the German market for WaterSense: turning our first German references into a repeatable pipeline of waterworks, cities and industrial customers.

• Title: Go-To-Market Lead Germany
• Location: Poland-based, with regular travel to Germany (customer meetings, trade fairs)
• Reports to: Chief Commercial Officer
• Start: as soon as possible

Responsibilities

• Build and own the German sales pipeline end to end: prospecting, discovery, demos, offers, pilots and closing
• Target our three customer groups in Germany:
• Waterworks using surface water for drinking water (Stadtwerke, Wasserverbände) that need early-warning systems
• City environment offices and smart-city programmes (decisions made by environment directors, digitalisation officers and mayors)
• Water-intensive industry (chemicals, pharma, energy), across water, CSR and C-level stakeholders
• Represent WaterSense at German trade fairs and industry events (e.g. IFAT, Wasser Berlin)
• Build relationships with associations, research institutes and public funding bodies
• Localise sales materials and case studies for the German market, together with marketing
• Feed market insights back to product and leadership; report pipeline and forecast to the CCO

Who we're looking for

Must-haves

• 4+ years in B2B sales or business development, ideally selling technology to public-sector or utility customers
• Track record of closing complex, multi-stakeholder deals with long sales cycles
• Fluent German (C1+) and very good English; Polish is a plus
• Understanding of how German municipalities, Stadtwerke or industrial buyers purchase (tenders, budgets, pilots)
• Self-starter comfortable building a market from scratch in a fast-growing startup
• Willingness to travel to Germany regularly

Nice-to-haves

• Existing network in the German water sector (Wasserwirtschaft), environmental agencies or smart-city programmes
• Background in environmental tech, IoT, sensors or water analytics
• Experience with public tenders (Vergabe) and EU or German funding programmes

What we offer

• Fixed salary plus a performance bonus or commission on closed deals (range: PLN 13,000-22,000 gross per month)
• Employment contract or B2B contract, your choice
• Real ownership: you are the first dedicated person for our largest foreign market
• Direct work with the founding and commercial team, and a fast path to leading a German team
• A product with measurable environmental impact, protecting drinking water and rivers across Europe
• Flexible, remote-first work from Poland, travel costs covered

How to apply

Send your CV and a few lines on a deal you're proud of, and how you'd approach the German water market.

Process: intro call interview with the CCO short case study (German go-to-market plan) meeting with our CEO offer.