Digital Manager

Your future company

For a growing European organisation operating in the animal nutrition sector, we are looking for a DIGITAL MANAGER to take ownership of the development and performance of digital channels in Poland.

This is a role for someone who thrives in a growth environment and wants to have a real impact on how the organisation’s digital business develops. The position combines SEO, CRO, website development and close collaboration with Marketing and Development teams.

Requirements

• Min. 4 years of experience in digital marketing, SEO, CRO or website management
• Strong knowledge of SEO, including technical SEO
• Hands-on experience in CRO and running A/B tests
• Strong analytical skills and the ability to translate data into concrete business actions
• Good knowledge of GA4, Semrush and tools supporting testing and optimisation
• Hands-on experience with Shopify
• Basic understanding of HTML/CSS and the ability to work effectively with developers
• Confidence in using AI tools in day-to-day work
• Experience in e-commerce or a D2C environment will be an additional advantage

Responsibilities

• Taking end-to-end ownership of the website and driving the development of its functionality from both a business and customer experience perspective
• Developing and implementing the SEO strategy, including technical SEO, keyword strategy, content optimisation and regular audits
• Analysing traffic and user behaviour data and identifying areas for optimisation
• Leading CRO initiatives and developing an A/B testing roadmap focused on improving conversion rates and business performance
• Managing landing pages and collaborating with Creative and Performance Marketing teams on their development
• Prioritising website changes based on their business impact and importance
• Working closely with internal and external developers and coordinating the implementation of website changes
• Monitoring the technical health of the website, including Core Web Vitals and crawlability
• Leveraging AI tools in SEO, data analysis and digital optimisation
• Coordinating and managing the work of the team

The offer

• The organisation is going through a period of dynamic growth and expanding its capabilities across European markets. Digital is one of the key areas supporting the continued development of the business.
• The role offers an opportunity to combine hands-on operational responsibility with a genuine impact on the development of digital channels, the website and the overall customer experience.
• The role is offered in a hybrid working model.