Data & Retention Manager

Your future company

Customer data is at the heart of this role. For a growing European organisation in the animal nutrition sector, we are looking for a DATA & RETENTION MANAGER who can connect the dots between customer behaviour, analytics, CRM and retention and turn data into decisions that support business growth.

As the organisation continues to scale, this person will play an important role in developing customer analytics and CRM capabilities, building a deeper understanding of customer behaviour and translating insights into actions across the customer lifecycle.

Requirements

• Min. 4 years of experience in customer analytics, CRM, marketing analytics, retention or customer lifecycle
• Strong understanding of customer behaviour and retention mechanisms
• Hands-on experience in customer segmentation, LTV and cohort analysis
• Strong analytical skills and the ability to build reporting that supports business decisions
• Good knowledge of CRM and marketing automation tools, with an understanding of customer lifecycle automation
• Experience with SQL or a similar language/tool used for working with data
• Ability to combine an analytical perspective with the practical use of data in CRM
• Experience in e-commerce or a D2C environment will be an additional advantage
• Experience working with e-commerce platforms such as Shopify will be an advantage

Responsibilities

• Building and developing a strategy for leveraging customer data
• Creating customer segmentation and defining target audiences
• Analysing LTV, cohorts, customer journeys and attribution paths
• Developing customer analytics and analysing customer behaviour
• Analysing margin at product, brand and customer segment level
• Analysing the impact of pricing and promotions on margins and the performance of different customer groups
• Preparing dashboards and reports to support business decision-making
• Conducting regular data reviews together with Commercial, Marketing and Brand teams
• Taking responsibility for the email communication calendar and campaign execution
• Developing and managing CRM automations, including welcome, post-purchase, re-engagement, win-back, loyalty and browse abandonment journeys
• Working closely with an external CRM agency
• Leveraging AI in customer data analysis, segmentation, LTV, reporting, as well as pricing and margin analysis
• Managing and coordinating the work of the team supporting digital and CRM activities

The offer

• The organisation is going through a period of dynamic growth and expanding its capabilities across European markets. Digital is one of the key areas supporting the continued development of the business.
• The role offers an opportunity to combine hands-on operational responsibility with a genuine impact on the development of digital channels, the website and the overall customer experience.
• The role is offered in a hybrid working model.