Performance Creative Strategy Lead

Czym będziesz się zajmować?

Mission

• Own paid social creative strategy for Performance Marketing.
• Define personas, angles, messaging frameworks.
• Translate into high-performing creative via briefs.
• Run structured testing roadmap to scale what works.
• Partner with Media Buyers, Brand, Design, Motion, Influencer Marketing.
• Build scalable processes and playbooks.
• Grow the Performance Creative team.

Responsibilities

• Own paid social creative strategy across Meta, TikTok.
• Define personas, angles, messaging frameworks, hypotheses.
• Develop creative concepts (static, video, emerging formats).
• Write and oversee performance copy.
• Build and execute experimentation roadmap.
• Partner with Media Buyers to interpret results, identify winning patterns.
• Review and approve creative assets.
• Maintain knowledge base of creative learnings.
• Monitor competitors, trends, formats.
• Own end-to-end creative lifecycle.
• Explore AI tools, automation, new workflows.
• Collaborate with Brand, Design, Motion, Influencer Marketing, external creators.
• Build scalable processes, playbooks, frameworks.
• Manage production budgets (internal/external).
• Hire, mentor, develop team members.

Kogo poszukujemy?

Experience & Skills

• Performance Marketing - 5+ years for e-commerce/DTC, driving results via paid social (Meta, TikTok).
• Creative Strategy - Understanding paid social platforms, funnel mechanics, KPIs (CPA, ROAS, CVR, hook rate, thumb-stop ratio).
• Copywriting - Excellence in hooks, headlines, scripts, VSLs, UGC briefs, production briefs.
• Team Leadership - Leading/mentoring creative teams (copywriters, designers, motion designers, UGC creators).
• Buying Psychology & Direct Response - Grasp of buying psychology, direct-response, translating insights into personas, angles, messaging frameworks.
• Creative Testing & Experimentation - Building testing roadmaps, turning data into actionable learnings.
• Budget Management - Managing production budgets (internal/external: freelancers, UGC creators, production partners).
• AI & Automation - Using AI, creative automation, process-simplification tools to boost output.

Nice-to-Have

• Familiarity with project management tools.

Languages

• English (fluent).

Location & Work Mode

• Warsaw, Poland (office presence). Flexible hours.

Compensation & Benefits

• Salary not disclosed.
• Benefits: private health, life insurance, sports cards, 20-26 paid vacation, flexible hours, office library, team outings.

Czego wymagamy?

5 lat doświadczenia na podobnym stanowisku

Znajomości

• Performance marketing
• Copywriting
• Content marketing
• Meta Ads

Języki

• Polski
• Angielski

Jakie warunki i benefity otrzymasz?

• 14k-17k PLN netto/m (B2B)
• 12k-15k PLN brutto/m (Umowa o pracę)
• B2B - Elastyczne godziny pracy (100%)
• Praca zdalna: Brak

Kim jesteśmy? Displate is a place where creativity and innovation thrive. Your own professional journey can shine here, too - with 400 teammates across the globe, working together through our Seattle and Warsaw headquarters to bring metal posters to over 5 million (and growing) Displaters worldwide.With millions of designs from 40,000+ independent artists and 200+ official collections from Star Wars, Marvel, DC Comics, One Piece, Netflix, and more, we turn pop culture and personal moments into collectible art.Founded in 2013, Displate invented the metal poster, giving fans a new premium way to let their fandom shine.