Marketing Research Specialist

We're looking for a Marketing Research Specialist to join our Global Expo Activities team. You'll research our competitors, industry trends and target customers, then turn those findings into practical input for our exhibition program: which events to attend, how much of each audience matches our target customers, and which of our projects best speak to their needs. Your findings will also help shape our value propositions. You'll work across all our verticals and use AI research tools as a core part of your daily work.

Responsibilities

• Competitor research and analysis: track IT services competitors across our verticals: their offers, positioning, case studies, and event presence; prepare competitor profiles and side-by-side comparisons for marketing; Industry trend outlooks.
• Research technology, market and regulatory changes in each vertical: produce periodic outlooks showing where client demand is moving and how it affects our offers; ICP (Ideal customer profile) research and analysis.
• For each ICP we select, research target companies, decision makers, business priorities, pain points and buying triggers: help turn findings into ICP profiles that marketing can use for targeting and messaging; event and audience research.
• Find industry events that match our ICPs: assess each event's audience (attendee profile, speakers, exhibitors, sponsors) and estimate what share fits our ICP.

Must-have requirements

• 3+ years in market research / competitive intelligence / business analysis / B2B marketing research.
• Strong analytical skills: can structure an open question, find and verify sources, work with incomplete data and reach clear conclusions.
• Hands-on, everyday use of AI research tools such as Claude, Perplexity or ChatGPT, including checking their output for accuracy.
• Gets up to speed quickly in unfamiliar industries.
• Clear, concise written English (C1or higher is preferred); can turn research into summaries that others act on.
• Can run several research requests in parallel and keep to deadlines.

Nice to have

• Background in IT services, software development or B2B tech.
• Familiarity with research and data tools such as LinkedIn Sales Navigator, Crunchbase, Similarweb or Statista.
• Basic understanding of tech services (cloud, data, AI, ERP, CRM), enough to read case studies with confidence.

We offer

• Projects for such clients as PayPal, Wargaming, Xerox, Philips, Adidas and Toyota.
• Competitive compensation that depends on your qualification and skills.
• Career development system with clear skill qualifications.
• Flexible working hours aligned to your schedule.
• Options to work remotely.