Head of Loyalty and Retention

The passion for traveling is what unites the entire eSky Group (eSky, eDestinos, Thomas Cook). Our online travel agency was created by combining years of experience in the travel industry with a love for modern technology. We develop solutions that inspire people to explore the world and together, we turn these inspirations into experiences.

We're embarking on a bold transformation to redefine how we build loyalty and drive repeat business. We believe that exceptional customer experiences, before, during, and after travel, combined with intelligent, personalised communication and meaningful rewards, can turn one-time travellers into lifelong customers.

To lead this change, we’re looking for a Head of Loyalty & Retention: a strategic thinker and hands-on leader who will design, implement, and continuously optimize a loyalty framework that goes far beyond points and perks. You’ll lead initiatives that delight our customers, recognise their loyalty, and ensure that every interaction builds trust, value, and brand affinity.

What will your journey with us look like?

Strategy & Vision

• Develop and own the end-to-end customer loyalty and retention strategy in line with our brand, customer expectations, and business goals.
• Define a loyalty framework built on three pillars: exceptional customer experience, recognition of repeat purchase, and relevant, personalised communication.
• Set KPIs and then measure for loyalty programme success, including such as Customer retention rate, NPS, CES, CLTV, and engagement metrics.

Customer Experience & Journey Optimisation

• Map and continuously optimise the customer journey from booking to post-trip, identifying loyalty-building moments across each stage.
• Partner with Brand Marketing, IT and Customer Service teams to ensure seamless experiences pre-departure, during travel, and post-trip.
• Lead initiatives to improve complaint handling and post-trip feedback loops (NPS, CES) as drivers for retention and rebooking.

Loyalty Programme Development

• Optimize and rollout our loyalty programme tailored for travellers, not just points, but perks, recognition, and personalised value.
• Develop member-exclusive benefits such as special rates, VIP treatment, or tailored offers to increase customer stickiness.
• Continuously test, learn, and optimise the programme based on performance data and customer feedback.

Personalised Marketing & Communication

• Oversee the creation of trigger-based, personalised communications, including price alerts, trip reminders, and inspirational content.
• Use customer data and preferences to drive segmented, relevant messaging.
• Ensure communications reinforce customer value and loyalty, not just short-term sales.

Cross-functional Collaboration & Leadership

• Act as the voice of the customer across the business, ensuring customer-centric thinking is embedded in all touchpoints.
• Collaborate with IT, Product teams and segment revenue managers to build the systems for tracking, personalisation, and automation.
• Lead, mentor, and grow a team focused on loyalty and lifecycle marketing.

To succeed in this role, you need

• 5+ years in a senior CRM, Loyalty, or Customer Experience role, ideally in travel, hospitality, or e-commerce.
• Proven experience designing and scaling customer loyalty programmes with measurable business impact.
• Demonstrated ability to lead personalised, data-driven marketing programmes (CRM, lifecycle, trigger-based).
• Comfortable working cross-functionally and influencing change across departments.
• Strategic mindset with hands-on execution skills - you can see the big picture and roll up your sleeves to get things done.
• Passionate about travel is a big bonus.

Here's what you get when you travel with us

• You can work remotely from Poland. Our office is located in Katowice.
• A real opportunity to shape and grow an international brand.
• High level of ownership and autonomy.
• Time for learn. You can dedicate 2 hours per week to your own development.
• Co-financing for English language lessons during working hours.
• Private medical care with Luxmed.
• Employee Assistance Program - thanks to which you can benefit from free legal, psychological, or financial advice.
• Free parking spots if you decide to work from our office in Katowice.
• Option to join group life insurance through our partnership with Warta.
• Company events: integration meetings, opportunities to share and gain knowledge.