Digital/Video Content Specialist

Currently, for one of our best Clients - a Scandinavian company operating in the health and beauty industry, with its headquarters in Warsaw - we are looking for an experienced and creative Digital Content Specialist to join the eCommerce team supporting markets across Central and Eastern Europe.

The role combines hands-on digital content creation, video and graphic production, social media content development and performance-oriented creative work.

We are looking for someone who combines strong creative and visual skills with a commercial mindset and understands that effective digital content should not only look good, but also support engagement, conversion and business results.

Opis stanowiska/responsibilities

• Create and develop high-quality video materials, graphics and other digital assets for online marketing activities.
• Develop performance-oriented creatives for paid digital campaigns, including video ads, static ads, carousels, short-form video and other platform-specific formats.
• Create, adapt and coordinate content for social media profiles across multiple countries and platforms, particularly Meta and TikTok.
• Develop platform-native content and creative concepts suitable for different stages of the customer journey, including acquisition, remarketing, educational and brand-building communication.
• Adapt and localize creative materials for different CEE markets, languages, formats and digital channels.
• Plan and execute product and lifestyle video and photo shoots, including concept development, preparation of shot lists, coordination of production and post-production.
• Create multiple creative variations and test different hooks, messages, formats, visual approaches and calls to action.
• Ensure all digital materials are optimized for their intended purpose, channel, platform and target audience.
• Maintain consistency in visual identity, branding and communication style across all digital touchpoints.
• Collaborate with cross-functional teams, including marketing, performance marketing, eCommerce, content teams and web developers, to ensure cohesive messaging and visual consistency.
• Translate marketing and commercial briefs into engaging and effective digital content.
• Stay up to date with social media trends, platform developments, advertising formats, emerging technologies and digital content best practices.
• Proactively introduce new creative approaches, formats, tools and technologies that could improve content quality or performance.
• Revise and update creative materials based on campaign results, stakeholder feedback and changing business priorities.
• Manage multiple digital projects simultaneously and ensure timely delivery of creative assets.
• Maintain organized files, project documentation and version control of digital assets.
• Provide creative input during brainstorming sessions and contribute to the development of the company's digital visual direction and content strategy.

Wymagania/requirements

• Min. 3 years of relevant professional experience in digital content creation, digital design, social media content or a similar role
• Portfolio demonstrating hands-on creation of digital advertising materials, social media content, graphics and short-form video
• Experience in video production and editing, including planning and execution of product and lifestyle video shoots
• Strong understanding of digital advertising and performance marketing principles, particularly the role of creative in driving engagement and conversion
• Understanding of effective digital creative elements, including hooks, UX, CTA, messaging hierarchy and platform-specific formats
• Understanding of creative requirements and best practices for Meta and TikTok
• Ability to translate a marketing or commercial brief into effective digital content
• Ability to interpret basic creative performance metrics and use insights to improve future materials.
• Strong visual judgement combined with a commercial and results-oriented mindset
• Ability to work independently from initial brief and concept through to final creative delivery
• Ability to use AI tools for idea generation, graphic design, content adaptation, video creation and other relevant creative applications
• Strong command of English, minimum B2/C1 level.
• Very good attention to detail and ability to manage several projects simultaneously.
• Ability to work effectively in a fast-paced environment and adapt to changing priorities.
• Openness to experimenting with new technologies, tools and creative formats.

Nice to have

• Experience working in an international or multi-market environment
• Experience developing or adapting content for different European markets
• Experience creating UGC-style or creator-style content
• Degree in Graphic Design, Digital Media, Visual Arts, Marketing or a related field

Preferred Skills

• Figma, Canva, Premiere Pro, After Effects, DaVinci Resolve, Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• AI tools - Gemini, ChatGPT, Claude, Higgsfield - must have skills
• Familiarity with advertising principles and how it depends on the design of the creatives

Oferujemy/we offer

• Professional growth in a Scandinavian company
• A working culture built on trust, respect, openness and engagement
• A highly independent and responsible position with meaningful influence on digital content and communication across several European markets
• Opportunity to combine creative work with performance marketing and commercial decision-making
• Exposure to international markets and cross-functional digital projects
• Friendly atmosphere and a comfortable working environment
• Competitive remuneration package, including bonus structure, sports card and private medical care
• Flexible working hours (you can start between 7-9AM)
• Hybrid working model - few days in the office pr week
• Employment contract or B2B cooperation