Creative Producer (Playable Ads)

Work model: Fully Remote

Contract: Contractor

Working hours: 10:00-19:00 Israel time

About the Company

Our client is an innovative technology company operating at the intersection of mobile gaming, generative AI, and performance marketing.

The company develops AI-powered solutions for creating high-performing playable and video advertisements, working with leading game studios worldwide.

We're looking for a Creative Producer (Playable Ads) who understands mobile gaming, knows what makes players convert, and can transform game insights and performance data into engaging, high-performing playable experiences.

Your Responsibilities

• Create detailed creative briefs for playable ads, translating game mechanics, audience insights, and performance data into actionable creative concepts.
• Review playable ads and provide precise, constructive feedback on gameplay mechanics, visuals, responsiveness, UX flow, and overall creative quality.
• Evaluate and improve creative briefs prepared by other team members.
• Research competitor creatives, market trends, and successful playable ad concepts using competitive intelligence platforms.
• Analyze creative performance metrics, including CTR and IPM, to identify optimization opportunities.
• Collaborate with product teams to improve how generative AI tools support creative production and quality.
• Share knowledge and mentor other team members to improve creative standards when needed.

What We're Looking For

• Professional experience in the gaming industry - essential.
• Hands-on experience managing playable ad production from a creative, marketing, or User Acquisition perspective.
• Strong creative briefing skills, with the ability to translate game identity and target audience insights into clear production requirements.
• A strong eye for creative quality, game mechanics, visual feedback, and user experience.
• Understanding of creative performance metrics such as CTR and IPM, and how creative decisions influence results.
• Solid knowledge of the mobile gaming User Acquisition funnel.
• Experience using competitive intelligence or creative research platforms.
• Genuine interest in generative AI and its applications in creative production.

Nice to Have

• Experience with AI-generated content or AI-assisted creative production workflows.

What You Can Expect

• Work on creative campaigns for leading mobile gaming studios.
• Explore the intersection of generative AI, gaming, and performance advertising.
• Influence the quality of AI-generated playable ads through your creative expertise.
• Collaborate with product teams on improving AI-powered creative production.
• Fully remote work environment.

Interested?

If you have experience producing playable ads, understand mobile gaming audiences, and enjoy combining creativity with performance data, we'd love to hear from you.

Apply now and help shape the future of AI-powered playable advertising!