B2B Project: Digital Analytics & Optimization Specialist

Hays IT Contracting is a cooperation based on B2B rules. We connect IT specialists with the most interesting, technological projects on the market. For our client, an international organization, we are currently looking for a B2B contractor to provide services within the project as a Digital Analytics & Optimization Specialist. The project is focused on digital analytics, experimentation and optimization of online customer journeys. The specialist will support the interpretation of A/B testing and personalization results, identify optimization opportunities and translate web data into actionable business recommendations.

• Service delivery model: Hybrid, Wrocław
• Rate: 90 - 113 PLN/h net (+ VAT)
• Start Date: ASAP
• Cooperation: Initial 11-month contract with the possibility of extension
• Cooperation type: B2B, through Hays Poland
• Language: English B2/C1

Project Description

The project involves supporting data-driven optimization of digital services through A/B testing, personalization and web analytics. The specialist will focus on the research and performance side of digital optimization, understanding the logic and sequence of user interactions on websites, evaluating experimentation results and translating data into recommendations for the business. The services will be delivered in collaboration with Web Managers responsible for individual websites as well as analytics and technical specialists.

Technology Environment

• Google Analytics
• A/B testing and personalization solutions
• Adobe Target – nice to have
• Adobe Analytics – nice to have
• Tableau – nice to have

Scope of services

• Analyze and evaluate experiments, including interpreting the results of A/B tests and personalization activities.
• Support journey optimization by identifying bottlenecks in digital services and opportunities to improve conversion and user engagement.
• Translate web analytics data into business insights, including clear conclusions on what works, what does not and which changes may be worth implementing.
• Develop data-driven recommendations based on experimentation and website performance.
• Collaborate with business stakeholders, including Web Managers responsible for individual websites and analytics and technical specialists.

Required competencies

• 1 - 3 year of relevant experience.
• Practical understanding of A/B testing and personalization logic.
• Strong analytical thinking and the ability to draw meaningful conclusions from web data.
• Basic knowledge of web analytics tools, such as Google Analytics.
• Ability to understand the logic of digital processes and sequences of events across websites and connect experimentation results with business outcomes.
• English at B2/C1 level.
• A background combining business, research and performance-oriented digital analytics is particularly relevant to this project. Experience gained in marketing agencies, especially in performance, PPC, SEM or campaign-related areas, is highly valued.

Nice to Have

• Understanding of personalization and experimentation tools such as Adobe Target.
• Basic familiarity with Adobe Analytics or Tableau.

Cooperation process

• Profile and experience review by the Hays team
• A Hays Recruiter will contact you for a 15-minute conversation about the project and your experience
• A technical meeting with project representatives (up to 2 stages)
• Feedback and cooperation proposal
• Welcome to the project!

The cooperation is carried out between independent businesses (B2B model) and covers the performance of services within the agreed project scope. The Contractor independently organizes and manages the manner in which the services are performed, taking into account the project requirements, security obligations, and the necessary communication with the client. Any information regarding location, availability, or project meetings is provided solely for organizational purposes and shall not be construed as creating an employment relationship, employer-like supervision, or performance of work under the direction or control of the client.

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