Specjalista / Specjalistka ds. performance marketingu

Farmasi is a fast-growing beauty and wellness brand shaping its next chapter across Central Europe. As we expand our direct-selling network and direct-to-consumer (DTC) business, we’re looking for a hands-on Paid Media Specialist to turn ambitious growth plans into measurable results across 5-6 markets.

You’ll take ownership of day-to-day paid media execution across Google, Meta, and TikTok-launching campaigns, testing fresh ideas, optimising performance, and translating data into actionable insights. Your scope will span B2C e-commerce sales and B2B influencer and distributor acquisition, combining conversion-focused campaigns with lead generation to grow both our customer base and our partner network.

Beyond paid media, you’ll contribute to broader marketing initiatives across the region, supporting product launches, promotional campaigns, content localisation, and events. Working closely with our creative, e-commerce, and local market teams, you’ll help coordinate marketing materials and bring campaigns to life across channels, ensuring a consistent and engaging brand experience.

Key responsibilities

Campaign Management & Execution

• Plan, launch, and optimize paid campaigns in Google Ads (Search, Shopping, Performance Max, Display, YouTube), Meta Ads (Facebook & Instagram), and TikTok Ads across 5-6 markets simultaneously.
• Manage full campaign lifecycle: structure, bidding strategy, audience setup, creative rotation, budget pacing, and ongoing optimisation toward CPA / ROAS / CPL targets.
• Run both B2C DTC product campaigns (purchase / ROAS) and B2B acquisition campaigns (discount club registrations, influencer/distributor lead-gen).
• Brief and coordinate ad creative assets (static, video, UGC) with internal teams or external partners; evaluate creative performance and iterate rapidly.
• Maintain a structured promotion calendar - ensure zero downtime between campaigns and smooth transitions across seasonal activations.
• Brief and coordinate ad creative assets (static, video, UGC) with internal teams or external partners; evaluate creative performance and iterate rapidly.
• Collaborate with our social media agency on organic content amplification - coordinate post boosting, align paid and organic calendars, and ensure consistency across paid and owned channels.
• Collaborate with our PR and influencer agency on UGC pipeline management, influencer partnership activations, and repurposing influencer content as paid ad creatives across Meta and TikTok.

Analytics & Reporting

• Monitor daily campaign performance; analyse funnel efficiency and proactively recommend and implement optimisation actions.
• Track and report key KPIs: ROAS, MER, CPA, CAC, CTR, CVR, CPL - broken down by market, channel, and campaign type.
• Maintain and update Looker Studio dashboards for weekly and monthly management reporting.
• Work within GA4 and GTM to verify tracking accuracy, debug attribution issues, and flag discrepancies to the technical team via Jira / Asana.
• Leverage Microsoft Clarity for behavioural analysis (heatmaps, session recordings) to inform landing page and funnel improvements.

Tracking & Technical Hygiene

• Ensure UTM naming conventions and campaign tagging are applied consistently across all channels and markets.
• Identify and escalate tracking failures, pixel misconfigurations, and cross-domain attribution gaps (Meta CAPI, Google Ads conversion tags, GA4 ecommerce events).
• Collaborate with IT and analytics on measurement improvements, A/B test setup, and landing page instrumentation.

Strategy & Growth

• Prepare budget allocation recommendations and scaling proposals across channels and markets.
• Test new campaign structures, feed strategies, and ad formats; document results and share learnings.
• Stay current with platform updates, algorithm changes, and emerging formats (Advantage+, TikTok Shop, AI-driven campaigns, etc.) and apply relevant learnings proactively.

Requirements

• Minimum 2 years of hands-on experience independently managing paid campaigns in Google Ads and Meta Ads - e-commerce or DTC experience strongly preferred.
• Proven track record managing campaigns across multiple markets / languages simultaneously.
• Solid command of Google Ads campaign types: Search, Shopping, PMax, Display, Video.
• Practical experience with Meta Ads Manager: campaign structures, Advantage+ concepts, Pixel & Conversions API setup and troubleshooting.
• Fluency in performance KPIs: ROAS, MER, CPA, CAC, CTR, CVR - ability to translate data into clear business recommendations.
• Working knowledge of GA4 - funnel analysis, event tracking, channel groupings, conversion attribution.
• Comfortable with Google Tag Manager (reading tags/triggers, flagging misconfigurations).
• Experience with Looker Studio or equivalent BI tool for building and maintaining dashboards.
• Organised, self-directed, and accountable - able to manage multiple campaigns and markets without micromanagement.
• Strong English (B2+ minimum); Polish and any additional Central European language (Czech, or Slovak) a significant advantage.

Nice to have

• Experience with TikTok Ads Manager (campaign setup, TikTok Pixel, creative best practices).
• Familiarity with Microsoft Clarity or equivalent session-recording / heatmap tools.
• Experience in B2B lead-gen or affiliate/distributor acquisition campaigns.
• Knowledge of Google Merchant Center and product feed optimisation.
• Experience briefing or producing ad creative (static, video, UGC) for Meta / TikTok.
• Familiarity with project management tools: Jira, Asana, or Notion.
• Exposure to Microsoft Ads (Bing) or programmatic channels.
• Basic understanding of CRO principles and landing page optimisation.

Tool stack

Core advertising platforms: Google Ads · Meta Ads Manager · TikTok Ads Manager

Analytics & tracking: GA4 · Google Tag Manager · Microsoft Clarity · Google Merchant Center

Reporting & BI: Looker Studio · Excel / Google Sheets

Project & creative management: Jira / Asana · Notion · Meta Creative Hub · TikTok Creative Center

Recommended additions: Semrush or Ahrefs ·

What we offer

• Real ownership from day one - you will run campaigns, not assist someone who does.
• Multi-market scope (up to 6 countries) with exposure to both B2C DTC and B2B acquisition models.
• A fast-moving, entrepreneurial environment where decisions are made quickly.
• Direct collaboration with the Digital Marketing Manager and visibility to senior leadership.
• Access to a growing brand with a strong organic community in beauty and wellness.
• Competitive salary commensurate with experience.

Benefits

• private medical care
• corporate products and services at discounted prices
• integration events
• coffee / tea
• Christmas gifts
• Travel to events is possible
• Fun & creativity :)

Recruitment process

• Application review
• Online interview
• Case study assessment + presentation
• On-site interview
• Recruitment decision