SEO Specialist

O projekcie We are a dynamic, rapidly growing full-service web agency from Scotland with over 120 employees in Europe and beyond. We provide online solutions for your clients all the way from consultation & design to development & marketing & hosting. Our offices are located in Dundee, Edinburgh, Bristol and Riga. As well as remote employees all over the world. We provide hosting, design, development, marketing services to our clients and are actively recruiting in roles throughout the company.

We are currently looking for SEO Specialists who would join our team. We are looking for an experienced and knowledgeable Search Engine Optimization (SEO) Specialist to join our marketing team! As the SEO Specialist, you will be responsible for planning, implementing, and managing the SEO strategy for a portfolio of clients. The successful candidate will be responsible for researching and analysing keywords, optimizing content, monitoring analytics, carrying out on page and technical SEO as well as attending meetings with clients to go over work you have done and results achieved.

Benefits

• 37.5 hour work week
• 24 - 37 work holidays per year including your birth day
• Flexible starting time options
• International experience
• Optional paid trips
• Social events

Please send CV in English togeather with information on previous SEO campaigns.

Zakres obowiązków

• Strategy & Planning: Design, develop, and implement effective SEO strategies that align with the clients business goals.
• Website Analysis: Audit and analyse websites to identify areas for improvement.
• Keyword Research: Identify powerful keywords to drive the most valuable traffic.
• On-Page SEO: Optimize website content, meta descriptions, meta tags, URL structures, and other on-page elements.
• Content Strategy: Developing content for client sites to help advance keyword rankings.
• Monitor & Report: Track, report, and analyse website analytics and present SEO strategies, work done and key findings to clients regularly.
• SEO Tools: Utilize SEO tools like Google Analytics, Google Search Console, SEMrush, etc., to monitor and analyse rankings and ongoing SEO initiatives.
• Technical SEO: Audit and enhance the website's architecture, site speed, mobile search efforts, and other technical elements.
• Stay Updated: Continuously learn and stay updated with the latest search engine algorithms, rules, techniques, and trends.
• Collaborate: Work closely with web developers, account managers, and the wider marketing teams to optimize and implement SEO strategies.

Wymagania

• Proven SEO experience, with a track record of successfully improving organic search rankings and increasing web traffic.
• Knowledge of standard and current SEO practices.
• Familiarity with web analytics, web design, and web development.
• Knowledge of GTM and how to deploy tags and link up data layers.
• Experience with GA4
• Strong analytical skills for understanding ranking algorithms and potential issues.
• Experience with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
• Strong organizational, time-management, and analytical skills.
• Confident at speaking to clients and can explain complex SEO issues or scenarios in a way that a client would understand.
• Excellent organizational skills.
• Excellent verbal and written communication in English.
• Email marketing experience