Senior Marketing Mix Modeling Data Scientist

Czym będziesz się zajmować?

• Design, develop, and refine end-to-end Marketing Mix Models using the Meridian framework to quantify the incremental impact of offline and online media channels
• Build and maintain scalable Python pipelines for data ingestion, feature engineering (addressing seasonality, price elasticity, and macro-trends), and automated model validation
• Utilize Bayesian methods to incorporate prior knowledge and reach deeper insights into diminishing returns (S-curves) and media ad-stock effects
• Translate technical model outputs (ROI, mCPA, and contribution charts) into executive-level narratives that guide CMOs and media planners in budget reallocation
• Partner with the broader Data Science team to calibrate MMM results using 'Ground Truth' data from incrementality tests (Geo-experiments or Lift studies)

Kogo poszukujemy?

• Proven track record of deploying Google's Meridian (or similar Bayesian frameworks like LightweightMMM) in a production environment
• Advanced proficiency in Python, specifically within the data stack (Pandas, NumPy, PyMC/ArviZ, and Scikit-learn)
• 6+ years of experience in econometrics or causal inference, with a deep understanding of time-series analysis and multivariate regression
• A solid grasp of the modern media landscape, including nuances in programmatic, social, search, and traditional broadcast attribution
• Very good English skills

Czego wymagamy?

6 lat doświadczenia na podobnym stanowisku

Znajomości

• Econometrics
• Causal Inference
• Time-series Analysis
• Multivariate Regression
• Python
• Google Meridian
• Marketing Mix Modeling
• Data science
• Google's Meridian
• pandas
• NumPy
• PyMC/ArviZ

Języki

• Angielski

Jakie warunki i benefity otrzymasz?

• 27.7k-31.1k PLN netto/m (B2B)
• B2B - Elastyczne godziny pracy (100%)
• Praca zdalna: W całości
• Pakiet medyczny, Ubezpieczenie, Pakiet sportowy

Kim jesteśmy? In the vibrant sphere of international consulting, Cyclad distinguishes itself with deep specialization in the IT/ICT sectors. Our commitment to excellence propels us to deliver a broad array of outsourcing services, spanning HR and IT domains.

Catering to diverse industries such as Banking, Aviation, Travel, Cybersecurity, and BPO, Cyclad's offerings are as varied as the clients we serve. This diversity not only demonstrates our versatility but also our capability to tailor solutions to the unique challenges and opportunities within each sector.

Central to Cyclad’s philosophy is a commitment to delivering services of unmatched quality while nurturing enduring relationships with our clients and our team. We believe that the foundation of our success lies in a blend of innovative technologies and the profound value we place on human connections and dedication.