Salesforce Marketing Automation Consultant (B2B)

Responsibilities

As a Salesforce Marketing Automation Consultant, you will design and deliver marketing automation solutions in direct collaboration with clients, project teams, and business contacts. You will contribute across the full delivery lifecycle, combining hands-on delivery with a consultative, customer-facing approach and supporting solution shaping, workshops, and implementation activities.

The role focuses on Salesforce marketing technology solutions, campaign enablement, customer journeys, activation, and related data and personalization capabilities.

Tasks

• Contribute to the design, implementation, integration, testing, and deployment of Salesforce-based marketing automation solutions
• Support solution shaping, client workshops, and cross-functional delivery activities
• Contribute to campaign, journey, segmentation, and activation use cases in line with business and customer engagement needs
• Support the implementation and optimization of Salesforce marketing platforms and connected capabilities
• Collaborate with technical and business teams to translate client needs into practical and scalable solution designs
• Contribute to data, consent, audience, and activation-related topics connected to marketing processes
• Participate in occasional on-site customer activities when required

Qualifications

• Solid experience in marketing automation projects and the ability to discuss real delivery challenges, solution decisions, and trade-offs in a practical way
• Good understanding of marketing automation concepts, campaign orchestration, audience segmentation, customer journeys, and engagement processes
• Experience with Salesforce marketing technologies, ideally including Salesforce Marketing Cloud Engagement and Salesforce Marketing Cloud Account Engagement
• Exposure to Salesforce Marketing Cloud Next, Salesforce Personalization, Marketing Cloud Intelligence, and Salesforce Data 360 is an advantage
• Good understanding of the role of customer data platforms in a marketing automation context
• Experience with integrations, data flows, and collaboration across multiple business and technical teams
• Strong communication and consulting skills, with confidence in client-facing environments and the ability to translate business needs into practical solution approaches
• A balanced technical and business mindset, with the flexibility to contribute across a broader range of tasks depending on project and client needs
• Curiosity, strong customer focus, and the ability to work effectively across cross-functional teams
• Good communication in English and Polish; German is a plus

Develop yourself and the digital future - at Reply!

Reply specialises in designing and implementing solutions based on new communication channels and digital media. Structured as a network of highly specialised companies, Reply supports leading European industrial groups in sectors such as Telco & Media, Industry and Services, Banking and Insurance, and Public Administration, helping define and develop business models enabled by new paradigms such as AI, Cloud Computing, Digital Media, and the Internet of Things. Reply’s services include Consulting, System Integration, and Digital Services.