Retail eCommerce & Digital Merchandising Specialist – Ukraine

Business Unit: Poland, Ukraine & Baltics (PUB) Location: Warsaw, Poland (hybrid – minimum 3 days per week in the office) Contract: Fixed-term maternity cover (expected duration: approximately 12 months)

Join our team and help shape how shoppers experience LEGO® products across leading eCommerce retailers in Ukraine.

As a Retail eCommerce & Digital Merchandising Specialist, you will take full ownership of Retail Marketing and Digital Shelf execution across all our eCommerce customers in Ukraine. Working closely with Key Account Managers, customers, agencies and regional stakeholders, you will ensure LEGO® products are presented with outstanding content, compelling brand experiences and effective campaign execution.

If you enjoy combining digital expertise, customer collaboration, analytical thinking and independent ownership to deliver tangible business results, we'd love to hear from you.

Key Responsibilities

• Lead eCommerce content and Retail Marketing activations across all eCommerce customers in Ukraine, taking end-to-end ownership of Digital Shelf execution and proactively driving LEGO® visibility, brand presence and shopper engagement.
• Own Digital Merchandising execution, ensuring best-in-class Product Detail Pages (PDPs), Brand Stores and overall Digital Shelf excellence.
• Drive the implementation of product content and digital assets, monitor execution, identify gaps and proactively collaborate with customers, agencies and Key Account Managers to ensure timely, high-quality delivery. Identify new opportunities to improve visibility and the shopper experience.
• Coordinate Digital Product Campaigns (DPC), including campaign planning, content delivery, Retail Media activation and execution tracking.
• Manage Brand Store development and maintenance, ensuring alignment with LEGO® guidelines, assortment strategy and customer requirements.
• Monitor Digital Shelf performance using KPIs, onsite search visibility, execution scorecards and performance reporting, translating insights into concrete improvement actions.
• Coordinate agency activities, prioritize tasks and ensure high-quality, timely delivery across multiple initiatives and customers.
• Drive continuous improvement by identifying opportunities for process optimization, automation and implementation of new digital solutions (e.g. APIs, Flixmedia). Bring new ideas and propose creative solutions to address business and execution challenges.
• Build strong relationships with customers and internal stakeholders, influencing execution quality and supporting commercial objectives. Support Key Account Managers in customer-related topics and provide operational backup when needed.
• Lead or contribute to additional cross-functional eCommerce Sales and Retail Marketing projects supporting the development of the Business Unit.

Key Requirements

• Experience in eCommerce, Digital Merchandising, Retail Marketing or Digital Content Management, preferably within a retail or FMCG environment.
• Strong understanding of eCommerce fundamentals, Digital Shelf best practices and the online shopper journey.
• High level of ownership, with the ability to independently manage projects, prioritize work and drive topics to completion.
• Strong organizational and stakeholder management skills, with the ability to manage multiple priorities and drive execution across customers, agencies and internal teams.
• Proactive and solution-oriented mindset, with the ability to identify opportunities, address challenges and propose practical, creative solutions.
• Analytical mindset, with the ability to collect, interpret and analyze eCommerce data, evaluate campaign performance, identify opportunities and translate insights into actionable recommendations.
• Fluent Ukrainian (written and spoken), essential for effective communication with Ukrainian eCommerce customers.
• Advanced English (written and spoken), required for effective communication in an international business environment.
• Strong proficiency in Microsoft Excel and PowerPoint.
• Based in Warsaw or able to commute to the Warsaw office at least 3 days per week, in line with our hybrid working model.

What's in it for you?

At the LEGO Group, you'll have the opportunity to shape how one of the world's most loved brands is experienced across leading eCommerce retailers in Ukraine. You'll work in a highly collaborative international environment, where your ideas, ownership and curiosity will help drive continuous improvement and business growth.

The LEGO Group recruits and develops people entirely on merit. If you believe you have what it takes to succeed in this role and share our commitment to creativity, collaboration and quality, we'd love to hear from you. Apply now!