Marketing Cloud Specialist (Email Campaigns)

Marketing Cloud Specialist (Email Campaigns)

About the Role

We are looking for an experienced Marketing Cloud Specialist to support email marketing campaigns and daily processes within Salesforce Marketing Cloud Engagement (MCE).

The role focuses on executing email campaigns, managing workflows and automations, and ensuring accurate and timely delivery. The ideal candidate is detail-oriented, reliable and proactive in improving processes, including through AI tools.

Key Responsibilities

• Prepare, configure and execute daily email campaigns and scheduled sends.
• Build and maintain customer journeys using Journey Builder.
• Manage email content, templates and assets in Content Builder.
• Maintain contact data and audience segmentation in Contact Builder.
• Execute campaigns using Email Studio.
• Develop and maintain automations in Automation Studio, including SQL queries.
• Support Salesforce CRM integrations using Marketing Cloud Connect.
• Ensure campaign accuracy through audience validation, content checks and testing.
• Coordinate requirements with stakeholders and troubleshoot campaign-related issues.
• Explore AI tools, particularly Claude, to automate recurring tasks and improve efficiency.

Requirements

• Hands-on experience with Salesforce Marketing Cloud Engagement (MCE).
• Practical experience preparing and executing email campaigns.
• Good knowledge of Journey Builder, Content Builder, Contact Builder, Email Studio, Automation Studio and Marketing Cloud Connect.
• Experience with SQL and marketing automation.
• Understanding of email marketing processes and audience segmentation.
• Strong attention to detail, accuracy and ownership of assigned tasks.
• Ability to work independently and communicate effectively with non-technical stakeholders.
• Proactive approach to problem-solving and process improvement.

Nice to Have

• Experience using AI tools, particularly Claude.
• Familiarity with MCP (Model Context Protocol) and AI-driven workflow automation.
• Experience automating repetitive tasks and improving operational processes.

Ideal Candidate

A reliable, detail-oriented specialist with strong hands-on MCE experience who takes ownership of email campaign execution, communicates effectively with stakeholders and looks for opportunities to improve daily processes through automation and AI.