Lead Generation Specialist

Lead Generation Specialist

We have ten editions of data for one market and an empty spreadsheet for the next one. This role fills it.

For 15 years we have been building B2B events for the e-commerce industry - including E-commerce Berlin Expo, one of Germany's most recognized e-commerce events, with 300+ exhibitors across 15,000 m². From our Poznań office we run year-round operations for the whole portfolio.

We are expanding into a new European market. For our flagship event we have a warm base, historical campaign data and outreach that works. For the new one we have none of that yet. Building the prospect engine for it - the data, the segmentation, the campaigns, the infrastructure - is this role.

About us

• Location: Poznań (hybrid after the onboarding process)
• Team: 18-23 people
• Global B2B Events & Marketing Solutions (Trade Fairs & Lead Generation Events)
• Works with: Business Development, Marketing, and the LeadGen leadership team from Berlin
• Start: October / November 2026

Build the database

• Build our prospect database for a new market from the ground up: who exhibits at e-commerce events there, who advertises in it, who is expanding into it, who sells into it from outside.
• Define and maintain the segmentation - which company profiles genuinely have a reason to exhibit and why. Our sales team should never open a list and wonder where it came from.
• Enrich, deduplicate, and keep it usable. A large database nobody trusts is worth less than a small one people actually work from.

Run the campaigns

• Design and run outbound end to end: cold email sequences, LinkedIn outreach, mailings to our existing audience.
• Own the tooling and the infrastructure - cold email platforms (Lemlist, Instantly, Woodpecker or equivalent), mailing systems (Brevo, Mailchimp), and the technical side of deliverability: SPF, DKIM, DMARC, domain warming, inbox placement. When emails stop landing, you are the person who diagnoses it.
• Write outbound copy in English that gets replies, and adapt messaging for German-speaking recipients. Test it, measure it, rewrite what underperforms.

Prove it worked

• Track deliverability, open rates and reply rates - and the number that actually matters: qualified meetings booked for the sales team.
• Report honestly. We would rather hear that a channel is dead in month two than discover it in month six.
• Work directly with Business Development so that your outreach and their pitch tell the same story. Their feedback on lead quality is your real KPI.

What you bring

• 2+ years in B2B lead generation, outbound email marketing or sales automation - ideally in tech, e-commerce or events.
• Hands-on experience building email campaigns and fixing deliverability yourself rather than escalating it.
• English fluent - you write campaign copy in it.
• German is a a plus - most of the contacts are german speaking.
• Polish is welcome but not mandatory.
• Comfort with a blank starting point. You will get access to our existing campaigns,proven models and database built since the very beginning of Berlin Expo, so you are not starting from scratch - but if you expect optimization only, this will frustrate you. If building is the interesting part, keep reading.
• A genuine interest in e-commerce, tech, or the events industry is a plus. It will make your job easier :)

Nice to have

• Experience launching outreach for a market with no track record
• Familiarity with the e-commerce ecosystem: platforms, agencies, logistics, payments
• CEE markets beyond Poland
• Enrichment and data tooling (Apollo, Clay, or your own approach)

What we offer

• Employment contract or B2B - your choice.
• Full ownership of the function - nobody here will hand you a playbook and ask you to run it unchanged.
• Hybrid model with flexible hours - most of us start between 8:00 and 9:30.
• MacBook Air for personal use, MultiSport Premium.
• Travel to Berlin for our flagship event in February, plus other key industry events across Europe.
• A team of 18-23 people where the effect of your work on revenue is visible within weeks.

Interested? Apply and tell us why you’re a perfect fit for the team!

One more thing: put the word Compass in the first line of your application. It tells us you read all the way to the end - that is the only thing it tests, and it takes you three seconds :)