GEO Specialist

GEO Specialist

The GEO Specialist supports the strategy and execution of Generative Engine Optimization programs for a portfolio of B2B clients. This role works predominantly across on-site content planning and Reddit distribution (the two primary channels through which Foundation builds AI visibility) contributing to strategic engagements, content planning, and performance reporting.

Key responsibilities

GEO Research & Execution

• Research and document the prompts, questions, and content gaps that matter most for each client's audience and competitive position.
• Support analysis using GEO tools such as Profound, Ahrefs, and more.
• Contribute to AI visibility benchmarking - tracking how clients are cited across LLMs and the AI Search space relative to competitors.
• Assist in the development and maintenance of GEO strategies, execution scopes, and client-facing reporting assets.

On-Site Content Planning & Support

• Create content plans which support AI citation
• Audit existing client content for GEO alignment and flag restructuring opportunities that could improve AI Visibility.
• Collaborate with writing and strategy teams to ensure content plans are executable and successful

Reddit Strategy

• Develop and manage Reddit strategies that build client visibility & presence in the community content sources AI models reference.
• Identify the right subreddits, content angles, and participation strategies for each client's audience and objectives.
• Plan platform-native content that earns upvotes & citation - understanding what Reddit culture demands vs. what traditional marketing assumes.
• Support the strategy which drives authentic Reddit presence including organic participation, strategic comment engagement, and branded posts where appropriate.

Performance & Reporting

• Track client KPIs including AI visibility, citation share, share of voice, AI referral traffic, prompt coverage, and Reddit engagement metrics.
• Contribute to regular performance reports with clear documentation of what's working, what isn't, and what to test next.
• Support ongoing testing across content formats, subreddit selection, post framing, and content structure.

Cross-Channel Integration

• Collaborate with creative, SEO, and senior GEO team members to ensure Reddit and on-site activity supports broader channel strategies.
• Surface audience insights - trending topics, community sentiment, competitive signals - and feed them into client content planning.
• Participate in client content audits and strategy sessions with a GEO and AI Visibility lens.

How success is measured

Execution Quality

• Post-handoff survey: senior strategists and execution teams rate brief clarity and deliverable quality 1-5 (target ≥4).
• No more than 1 significant rework cycle per deliverable triggered by unclear or incomplete work.

Client Satisfaction

• Client NPS score within 4 weeks of initial strategy delivery (target ≥8).
• QBR question: "How confident are you in the strategic direction?" (1-5, target ≥4.5).

Growth Toward Strategist

• Demonstrated expansion of skills into adjacent areas (technical SEO, social strategy, earned media) via PDP milestones.
• Contribution of at least one reusable internal framework or playbook per quarter.
• Ability to contribute meaningfully to client strategy presentations within 6 months.
• Showcased presentation confidence & client facing, consultative ability.

Compensation

• Base salary $50k-60k CAD depending on experience and location
• Variable compensation: team performance bonus and company-wide profit-sharing

How to apply

• Fill in Culture Index survey: https://go.cultureindex.com/p/RPvunZfypMzd
• Apply through the application form