Digital Media Buyer

Job Description

Procter & Gamble (P&G) is one of the world’s largest advertisers, owning globally iconic brands such as Gillette, Pampers, Oral-B and Head and Shoulders.

The Role

The Digital Media Buying Senior Specialist will be responsible for planning, executing, and optimizing digital media campaigns across various platforms. This role requires a detail-oriented individual with a strong analytical mindset and a passion for leveraging data to drive performance. You will work closely with cross-functional teams to ensure that our digital media strategies align with our overall marketing goals and deliver measurable results.

Key Responsibilities

• Preparing performance marketing campaigns with a particular focus on Social (Meta Ads, TikTok Ads) and Google Ads.
• Monitoring campaign results and continuously optimizing them according to established KPIs (like CPM, Reach, CTR, VTR etc.).
• Preparing analyses, reports, and presentations regarding ongoing campaigns.
• Managing the media budget.
• Leading projects related to digital media campaigns and web analytics, including the implementation of new tools supporting both areas.
• Collaborating with multifunctional teams of Marketing Technologists, Digital Strategist, Planning Managers, ecommerce teams and brand teams.
• Preparation of test agendas, implementing innovations aimed at improving campaign performance.

Job Qualifications

Requirements

• Previous experience working as a performance/digital media buyer specialist, preferably in Paid Social or Google environment.
• Familiarity with the specifics, tools, and metrics of Meta/TikTok/Google Ads campaigns.
• Practical experience in managing and optimizing digital campaigns.
• Knowledge of Google Analytics, Google Data Studio, and/or other web analytics tools will be a nice addition.
• Possess analytical thinking skills and the ability to work with numbers.
• Being creative in recommending solutions, independent, and responsible.
• Advanced proficiency in English and Microsoft Excel.
• Please apply by submitting your CV in English!

What We Offer You

• Meaningful work from Day 1: From Day 1, you’ll have the opportunity to contribute to impactful work, bring your experience and fresh perspective, and make a real difference in a business that reaches consumers every day.
• Continuous Development & Empowering Culture: At P&G, we offer a career, not just a job. You’ll be supported through continuous learning, a varied career path, and the opportunity to work alongside inspiring people in a culture where ownership, collaboration, inclusion, and personal growth are encouraged.
• Competitive Compensation and Benefits: P&G takes a Total Rewards approach, meaning that on top of your salary, which is reviewed annually, you can expect a wide range of benefits. These include an employee pension plan, a company-contributed share purchase plan, private medical care, life and disability insurance, lunch support, fitness benefits, and your very own ‘Flex Fund’, which enables you to allocate a portion of your benefits package to the areas that matter most to you.
• Flexibility & Work-Life Wellbeing: We know that people do their best work when they have the right balance and support. Our ways of working are designed to help employees manage professional and personal commitments, with options such as occasional work from home, flexible work schedules and wellbeing programs that help employees thrive both at work and beyond.