Digital Marketing Operations Specialist

RITS Group is an IT company providing high-quality software development services to both Polish and international markets. We are proud to be among the fastest-growing technology companies. Our priorities are quality and innovation, while our organizational culture is built on trust, collaboration, and continuous improvement.

• Work Model: Hybrid - 3 days per week from the office in Wrocław
• Rate/Contract: Up to 60-65 PLN/h net + VAT (B2B)
• Seniority: Regular (1-3 years of experience)
• Start: beginning of 2027

We are looking for a Digital Marketing Operations Specialist to support digital marketing campaign operations, with a strong focus on data management, audience segmentation, and marketing automation. This role is primarily technical and analytical rather than focused on marketing strategy or creative campaign development.

You will be responsible for preparing and managing customer and campaign data, configuring email campaigns and web forms, and ensuring the accuracy and quality of campaign execution. You will also collaborate with various stakeholders to support efficient campaign delivery and continuously improve operational processes.

Responsibilities

• Execute end-to-end digital marketing campaign operations, from audience creation and segmentation to campaign setup, review, and activation.
• Create target audiences and customer segments using SQL and standardized scripts and tools.
• Prepare, validate, and upload customer, lead, and campaign data, including Marketing Qualified Lead (MQL) and sales prospect lists.
• Set up and configure campaigns in the Marketing Automation Platform using established templates and processes.
• Support the setup and execution of email campaigns and web forms.
• Perform quality checks, campaign reviews, reporting, and troubleshooting to ensure accurate targeting, data quality, and campaign execution.
• Monitor campaign performance and report on results, as well as list and MQL volumes, to relevant stakeholders.
• Provide audience lists to support social media campaigns (without directly setting up or managing social media campaigns).
• Contribute to the standardization and continuous improvement of campaign operations, templates, and documentation.

Requirements

• 1-3 years of commercial experience in digital marketing operations, marketing automation, campaign operations, or a related field.
• Working knowledge of SQL and experience working with customer and marketing data.
• Good understanding of digital campaign operations, particularly email campaigns and web forms.
• Strong attention to detail and a structured approach to work, with the ability to manage multiple campaign requests and deadlines.
• Good communication, organizational, and problem-solving skills, including the ability to collaborate with multiple stakeholders.
• Ability to work with data accurately and ensure its quality throughout campaign execution.
• Good organizational skills and a proactive approach to resolving operational issues.
• Fluent in English language - B2+/C1 level.

Nice to have

• Experience with Marketing Automation Platforms and campaign setup.
• Familiarity with Databricks, Azure Data Cloud, or similar cloud data environments.
• Experience with Oracle Eloqua and Salesforce (SFDC).
• General understanding of data protection, consent, and data governance requirements in digital marketing.