CRM Marketing Manager - D2C

Short-term project

Who We Are

We are a global content, creative and digital organisation delivering high-quality marketing solutions across platforms, campaigns and multi-market ecosystems. Our teams combine creativity, technology and operational expertise to create effective, scalable experiences for global brands.

Job Summary

We’re looking for a D2C Outbound Communications Manager to lead the planning and execution of outbound communications for one of our global clients in the D2C and e-commerce space.

You will combine lifecycle marketing, CRM, personalisation, customer data and marketing technology to create relevant consumer experiences across email, SMS and other outbound channels.

This is a strategic and hands-on role with a strong commercial focus. You will work closely with client stakeholders and cross-functional teams across commercial, product, data, content and activation to deliver campaigns that drive engagement, loyalty and direct sales.

Responsibilities

• Develop and manage the end-to-end outbound communications calendar across D2C and e-commerce channels.
• Plan and execute seasonal campaigns as well as automated, trigger-based communications.
• Use first-party data, customer segmentation and behavioural insights to create targeted and personalised campaigns.
• Develop and optimise customer journeys across different stages of the consumer lifecycle.
• Plan and execute campaigns using CRM and consumer engagement platforms such as Iterable, BlueConic, Dynamic Yield or similar tools.
• Drive A/B and multivariate testing and continuously optimise campaign performance.
• Analyse campaign performance and consumer behaviour and track relevant KPIs.
• Translate business and consumer needs into requirements and user stories for product and engineering teams.
• Collaborate with data, product, activation and local market teams to identify opportunities for improving consumer engagement.
• Support local teams with training, troubleshooting and best practices.
• Identify opportunities to improve tools, processes and ways of working.
• Stay up to date with new trends, technologies and AI-powered opportunities in consumer engagement.

Requirements

• 5+ years of experience in digital marketing, consumer communications and/or e-commerce.
• Proven experience managing end-to-end campaigns across email and ideally SMS or other outbound channels.
• Strong experience in customer journey orchestration, segmentation, personalisation and lifecycle marketing.
• Experience working with CRM engagement platforms such as Iterable, Salesforce Marketing Cloud, Adobe Journey Optimizer, Braze, Emarsys, Bloomreach or similar.
• Experience with Customer Data Platforms, such as BlueConic, is an advantage.
• Experience managing multiple campaigns and stakeholders in complex, international environments.
• Strong analytical skills and experience using data to optimise campaigns and consumer experiences.
• Experience collaborating with product, engineering and data teams in an agile environment.
• Familiarity with tools such as Jira and Confluence.
• Strong organisational, communication and presentation skills.
• Commercial mindset and a proactive approach to continuous optimisation.
• Bachelor’s degree in Marketing or a related field, or equivalent relevant business experience.

Nice to have

• Experience with AI-powered marketing, predictive audiences or recommendation engines.
• Experience with marketing automation technologies.
• Previous experience in D2C retail or e-commerce.
• Experience working across multiple markets.
• Experience supporting or training local teams.

What we offer

• Flexible hybrid work: 3 days in the office, 2 days from home
• Private healthcare coverage
• Sports or fitness allowance
• Opportunities to work on projects for global, well-known brands
• Access to an online learning platform and English courses
• Collaborative and supportive international team