Content Marketing Specialist

Czym będziesz się zajmować?

• Build and maintain a quarterly content plan tied to business and pipeline goals
• Define content priorities based on analytics, search data, and competitive research
• Establish measurement frameworks, track performance, identify what works, and document learnings
• Create high-quality B2B tech content across formats including blog articles, LinkedIn posts, case studies, and website content
• Produce YouTube content end-to-end - script, film, and edit both long-form videos and Shorts
• Repurpose core content into multiple assets tailored to different channels and formats
• Ensure discoverability of content through keyword research, basic on-page SEO, and content optimization
• Independently make editorial and distribution decisions, escalating only significant strategic changes
• Work directly with clients on case studies and coordinate interviews with subject matter experts
• Manage the content calendar and publish content across LinkedIn, YouTube, and company-owned channels
• Prepare briefs and provide actionable feedback to designers and video editors

Kogo poszukujemy?

Key requirements

• Experience building and executing content strategies from scratch
• Ability to connect content decisions to business outcomes such as pipeline generation, traffic growth, and brand awareness
• Strong analytical mindset with experience conducting content audits and presenting recommendations independently
• Strong portfolio of B2B content demonstrating editorial judgment and a distinctive voice
• Understanding of hooks, content structure, CTAs, and platform-specific communication styles
• Ability to use AI tools effectively as accelerators while maintaining original ideas, structure, and voice
• Hands-on experience filming and editing video content, including Shorts and basic long-form formats
• Proven track record creating and publishing B2B or technology-focused YouTube content with measurable results
• Deep understanding of Shorts as a distinct format, including retention mechanics, hooks, algorithm dynamics, and platform constraints
• Portfolio showcasing at least one Shorts strategy or content series supported by performance data
• Experience reviewing performance data and making content decisions based on insights
• Familiarity with content experiments such as testing headlines, formats, or publishing schedules
• Ability to proactively prepare and present content performance reports
• Experience operating as the primary or sole content owner within a company or project
• Demonstrated initiative in identifying and pursuing content opportunities without direct supervision
• Ability to independently manage execution while escalating strategic questions when necessary
• Background in blockchain, web3, institutional IT, or the broader B2B technology sector
• Ability to interview subject matter experts and turn complex technical conversations into engaging content
• Professional proficiency in English at C1 level or higher
• Ability to create simple supporting visuals and content assets
• Strong visual judgment and the ability to provide specific, constructive feedback to designers and video editors

Nice to have

• HubSpot or similar marketing automation

Czego wymagamy?

2 lata doświadczenia na podobnym stanowisku

Znajomości

• Content strategy
• Copywriting
• Figma
• YouTube Studio
• Blockchain
• Content
• Strategy
• YouTube content production
• Analytics
• SEO
• Video editing
• ChatGPT

Języki

• Polski
• Angielski

Jakie warunki i benefity otrzymasz?

• 10.1k-13.4k PLN netto/m (B2B)
• B2B - Elastyczne godziny pracy (Praca projektowa)
• Praca zdalna: Hybrydowo
• Szkolenia wewnętrzne, Wyjazdy na konferencje, Klasy językowe
• Pakiet medyczny, Pakiet sportowy
• Kawa / Herbata, Zimne napoje, Obiady
• Parking rowerowy, Pokój relaksu

Kim jesteśmy? At Espeo, we specialize in developing and implementing innovative fintech solutions. We leverage our deep expertise in areas such as blockchain, online payments, and digital banking to help our clients stay at the forefront of their industries. Think of Espeo Software as a boutique one-stop shop for financial technology. We take pride in our in-house consulting team, which has guided numerous clients through the process of designing effective solutions, selecting the most suitable technologies, and implementing private blockchain strategies. As one of only two Hyperledger Certified Service Providers in Europe-and one of 17 globally-we are at the cutting edge of fintech innovation. Our consulting network extends even further, incorporating industry experts in finance and banking who complement our in-house capabilities.