Content & Growth Marketing Manager (Video-First | B2B)

O projekcie About Cognitiva

At Cognitiva, we design and deliver advanced technology solutions, specializing in Artificial Intelligence, custom software development, business process automation, and cloud technologies.

We help companies solve real business challenges through technology, working with international clients across different industries.

We are looking for a creative, proactive, and results-driven Content & Growth Marketing Manager who knows how to turn complex ideas into engaging content that attracts attention, builds trust, and generates business opportunities.

Video will be at the heart of this role.

We want to create compelling short-form videos, educational content, product demonstrations, promotional materials, and webinars for platforms such as LinkedIn, TikTok, YouTube, and other digital channels.

We are looking for someone who understands how to capture an audience's attention, tell a compelling story, communicate value, and turn content into measurable marketing results.

This is a hands-on role combining content strategy, creative production, campaign management, and growth marketing.

You will own the entire content lifecycle - from strategy and ideation to scripting, recording, editing, publishing, distribution, and performance analysis.

What We Offer

• The opportunity to shape and execute the content marketing strategy of an international AI and software company.
• Significant creative freedom and ownership of content initiatives.
• The opportunity to build a distinctive brand presence across video and social media channels.
• Direct collaboration with company leadership, technology experts, and business development teams.
• Access to technical knowledge and real business use cases that can be transformed into compelling marketing content.
• The opportunity to experiment with new content formats, marketing tools, and AI-powered creative technologies.
• A role where creative work has a direct connection to business growth and measurable outcomes.
• The opportunity to develop your skills across video production, B2B marketing, and growth strategy.

Who We're Looking For

We are not looking for someone who simply schedules social media posts or coordinates external creative agencies.

We are looking for someone who can independently turn an idea into engaging content - and turn that content into measurable business impact.

Someone who can take a complex technical topic, identify the most interesting angle, write a compelling script, produce an engaging video, distribute it through the right channels, and analyze what worked.

You should be equally comfortable working creatively and thinking strategically about audiences, campaigns, and marketing performance.

We value creativity backed by execution, experimentation, and measurable results.

Show Us Your Work

A portfolio is an essential part of the application.

We would love to see

• 3-5 examples of videos you personally created, preferably short-form, educational, or promotional content.
• Examples demonstrating your scripting, storytelling, recording, and editing skills.
• At least one social media or content marketing campaign you planned or managed.
• Where possible, performance results such as views, engagement, audience retention, leads, or conversions.
• A brief explanation of your individual contribution to each project.

If you know how to create content people actually want to watch - and understand how to turn attention into business opportunities - we'd love to hear from you.

Join Cognitiva and help us build an engaging, video-first marketing presence across international markets.

Zakres obowiązków

• Develop creative concepts and engaging video content for LinkedIn, TikTok, YouTube Shorts, and other digital platforms.
• Write scripts, storyboards, compelling hooks, and calls to action for short-form and longer-form videos.
• Independently produce professional video content, including recording, screen capture, editing, subtitles, graphics, and basic motion design.
• Create promotional videos, product demonstrations, explainer videos, tutorials, and educational content.
• Transform complex technological subjects into clear, engaging, and accessible stories.
• Work with internal experts to turn their knowledge into high-quality video content, including interviews, expert-led videos, and demonstrations.
• Repurpose existing content into multiple formats optimized for different platforms and audiences.
• Content Strategy & Social Media
• Develop and execute content strategies and editorial calendars aligned with business objectives.
• Plan and manage publishing activities across LinkedIn, TikTok, YouTube, and other relevant channels.
• Identify relevant industry topics, trends, and audience interests.
• Adapt storytelling, video formats, and distribution strategies to different platforms.
• Build campaigns designed to increase brand awareness, engagement, website traffic, and qualified leads.
• Continuously test new creative approaches, formats, messaging, and distribution tactics.
• Monitor content performance and optimize future publications based on data.
• Growth Marketing & Outbound Campaigns
• Plan and execute B2B marketing campaigns supporting lead generation and customer acquisition.
• Develop content and marketing assets for outbound campaigns, including LinkedIn outreach, email campaigns, and targeted prospect engagement.
• Collaborate with business development teams to align marketing activities with ICPs, target industries, and commercial priorities.
• Create compelling campaign messaging, landing page content, lead magnets, and promotional materials.
• Design engaging webinar formats.

Wymagania Our Requirements (Must-Have)

Video Production & Storytelling

• At least 2 years of hands-on experience creating digital marketing content, with a strong focus on video.
• Proven ability to independently plan, script, record, and edit engaging video content.
• Practical experience creating short-form videos for LinkedIn, TikTok, YouTube Shorts, or similar channels.
• Strong storytelling and copywriting skills, including the ability to create attention-grabbing hooks and clear calls to action.
• Proficiency with video editing tools such as Adobe Premiere Pro, DaVinci Resolve, CapCut, or similar software.
• Good understanding of video pacing, visual composition, sound quality, subtitles, and platform-specific editing techniques.
• Ability to independently create presentations, visual materials, and simple motion graphics.
• A portfolio demonstrating real video projects and examples of engaging content is essential.

Content & Growth Marketing

• Experience developing and executing content strategies and social media publishing plans.
• Practical knowledge of social media marketing, audience engagement, and content distribution.
• Experience planning, launching, and analyzing digital marketing campaigns.
• Understanding of B2B marketing, lead generation, outbound marketing, and customer acquisition processes.
• Ability to tailor content and messaging to different audiences, industries, and buyer personas.
• Experience analyzing content performance using metrics such as audience retention, watch time, engagement, CTR, and conversions.
• Ability to work with performance data and continuously improve content and campaigns.

Personal & Professional Skills

• Strong creativity combined with analytical and business-oriented thinking.
• Excellent organizational skills and ability to manage multiple content initiatives independently.
• Proactive approach, ownership, and willingness to experiment with new formats and ideas.
• Ability to simplify complex topics and communicate them in an engaging way.
• Excellent copywriting and communication skills.
• Good understanding of digital marketing trends and audience behavior.
• Very good English skills (minimum B2+/C1), particularly for writing scripts and marketing content for international audiences.
• Interest in technology, software, AI, and digital innovation.

Nice to Have

• Experience creating marketing content for B2B technology companies, software houses, SaaS businesses, or AI startups.
• Experience producing content featuring founders, executives, or technical experts.
• Knowledge of LinkedIn Ads, Meta Ads, Google Ads, or YouTube advertising.
• Experience using HubSpot, Mailchimp, Instantly, Apollo, or other marketing and outbound tools.
• Familiarity with Google Analytics 4, UTM tracking, marketing attribution, and CRM reporting.
• Experience designing and running webinars, online workshops, and virtual events.
• Experience with tools such as Canva, Figma, Adobe After Effects, Descript, Riverside, or OBS Studio.
• Ability to create simple landing pages or collaborate on conversion-focused website content.
• Experience using AI tools to accelerate content production, video editing, scripting, and creative workflows.
• Understanding of content SEO, YouTube discoverability, and organic audience growth.
• Experience running marketing experiments and optimizing campaigns based on measurable business results.