Business Analyst - CRM & Customer Data

We are looking for a Senior Business Analyst to support the development and implementation of Customer Data Platform (CDP) solutions across Europe. In this role, you will work in a hybrid environment, collaborating closely with various stakeholders to translate business needs into concrete requirements for technology teams. Your understanding of marketing processes will be essential in driving impactful solutions. If you are passionate about bridging the gap between business and technology, we encourage you to apply.

Your tasks

• Gathering and documenting business and functional requirements for CDP solutions
• Translating business needs into data and system requirements
• Defining requirements related to customer segmentation, audience targeting, eligibility, and campaign activation/personalization
• Mapping business processes, data flows, and dependencies to ensure alignment between teams
• Preparing acceptance criteria for project deliverables
• Supporting refinement sessions, testing, and UAT to ensure successful implementation of solutions
• Coordinating requirements between European markets and global teams to ensure consistency and effectiveness

Requirements

• Minimum 5 years of experience as a Business Analyst in CRM, Loyalty, Customer Data, Personalization, or MarTech projects
• Hands-on experience with customer data and marketing processes
• Excellent communication skills and ability to work with multiple stakeholders
• Strong understanding of business and marketing needs, as well as data and technology
• Advanced level of both English and Polish
• Availability for hybrid work (3 days a week from the office)

Nice-to-have requirements

• Experience with Adobe Experience Platform or Adobe Real-Time CDP