B2B project: Web Analytics & Performance Specialist

Hays IT Contracting is a cooperation based on B2B rules. We connect IT specialists with the most interesting technological projects on the market. For our client, an international organization, we are currently looking for a B2B Specialist for the project role of Web Analytics & Performance Specialist.

• Service delivery model: Hybrid, Wrocław
• Rate: 90 - 113 PLN/h net (+ VAT)
• Start Date: ASAP
• Cooperation: Initial 11-month contract with the possibility of extension
• Cooperation type: B2B, through Hays Poland
• Language: English B2/C1

Project Description

The project requires a specialist with a strong interest in quantitative data, web analytics and performance metrics. The consultant will provide services at the intersection of technical web analytics, website performance measurement, A/B testing and personalization. The scope combines support for experimentation and measurement with performance analytics, with an approximate 50/50 split between testing-related activities and performance analytics.

Technology Environment

• Adobe Analytics
• Google Analytics
• Microsoft Excel
• Tableau
• Power BI

Scope of services

• Work with existing analytics environments and Workspaces in Adobe Analytics and Google Analytics.
• Support the correct measurement and tracking of website events and performance indicators.
• Connect experimental and A/B testing data with website performance metrics.
• Collaborate on the configuration of measurements required for experimentation and performance analysis.
• Prepare data views, quantitative analyses and reporting in Excel and Tableau, with Power BI planned as the target reporting solution.
• Provide analytical input that bridges technical web analytics, performance measurement, A/B testing and personalization.

Required competencies

• 2-3 year of relevant experience.
• Technical foundations in web analytics.
• Knowledge of Google Analytics and/or Adobe Analytics.
• Very good knowledge of Microsoft Excel and experience working with quantitative data.
• Understanding of performance metrics and web analytics logic.
• English at B2/C1 level.

Nice to Have

• Experience working with Workspaces in Adobe Analytics.
• Knowledge of Tableau or Power BI.
• Professional background in a marketing agency, particularly in performance, PPC, SEM or campaign-related areas.
• Experience with website optimization and testing.

Cooperation process

• Profile and experience review by the Hays team
• A Hays Recruiter will contact you for a 15-minute conversation about the project and your experience
• A technical meeting with project representatives (up to 2 stages)
• Feedback and cooperation proposal
• Welcome to the project!

The cooperation is carried out between independent businesses (B2B model) and covers the performance of services within the agreed project scope. The Contractor independently organizes and manages the manner in which the services are performed, taking into account the project requirements, security obligations, and the necessary communication with the client. Any information regarding location, availability, or project meetings is provided solely for organizational purposes and shall not be construed as creating an employment relationship, employer-like supervision, or performance of work under the direction or control of the client. #1202074 - Oskar Smolak